Why Primary

To get started it is useful to understand the ‘philosophy’ behind Primary.

At Primary we believe that the best digital products come from fast and more inclusive iterations. 

So our main aim is to help you to do just that.

User flows are one of the fastest ways to prototype

With Primary you can quickly create your first user flows, often without interfaces, to test your ideas. And from there, increase the details and visual fidelity with each iteration cycle. 

More inclusive design iterations: 

With Primary you are communicating your designs with context: 

  • Who’s the user? 
  • What do they want to do? 
  • How are they going to do it? 
  • What are all the things we need to create to support this goal? 

A lot of our users are Product Designers and along the way of designing with Primary they bring more people into the conversation. Product Managers start using user flows as a backbone for their requirements. Developers use Elements and the Document view to give meaningful feedback earlier in the design process. 

The more people in the conversation, the better the outcome!